Shop Small! Participate in Downtown Pleasanton’s $100 Challenge

Posted On: November 18, 2014.

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We all know how important it is to shop local, so this holiday season we are challenging Tri-Valley residents to spend (at least!) $100 in Downtown Pleasanton.
Why will your $100 help?
Because dollars spent with local businesses stay in the community at a much higher percentage than dollars spent at big box stores.  Local businesses produce more income, jobs, and tax revenues for local regions.  Local businesses keep neighborhoods vibrant and unique.  Shopping local is good for the environment, often reducing the need to ship products from thousands of miles away.  Finally, there's the obvious. Local businesses are fundamentally tied into the future of their communities and do things like donate more money to local causes and events.
Here's the math:
For every $100 spent at a local and independent business, $68 stays in the local economy, according to the Andersonville Study of Retail Economics.  This is what economists call the multiplier effect – meaning the money is then re-spent by the owners and employees of the first shop at other restaurants, clothing stores, bars, spas, auto mechanics, and more. By contrast that same $100 spent at big national chain retailers recirculates, at best, only $43.  That means the difference between shopping locally and at a chain store is a 58% increase in the multiplier.  Thanks to the localized multiplier, the money spent at local stores, restaurants, and service providers quickly creates an enormous impact for our community.
Start shopping now for the holiday season.  Dine at our delicious restaurants.  Get pampered at a variety of salons and day spas on and around Main Street.  Saturday, November 29 is Small Business Saturday.  If you choose one day to support locally owned businesses we ask that it be on that special day.  28 shops and restaurants have signed up to participate, but many more will be open for business.  Stop in for special promotions, giveaways and more.  For more information visit We look forward to seeing you in Downtown!

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