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Despite the challenges 2020 brought forward our mission at the PDA has remained consistent and at the forefront of everything we do, to support the economic vitality and hometown character of downtown Pleasanton.
Things might look a little bit different right now and we still have hard times ahead, but we can see the light at the end of the tunnel. If we continue to support each other, by this time next year (hopefully!) these challenges will all be a distant memory. 
As a 501(c)6 non-profit, PDA relies heavily on fundraising efforts through our community events. During these challenging times, we have been unable to operate many of our favorite downtown events like Concert in the Park and our annual Crawls, Strolls and Foodie events that draw thousands to our downtown and help to fund our organization.  In an effort to adapt our fundraising efforts we have created a new Downtown Champions program.
We would like to acknowledged the organizations and businesses who have gone above and beyond for the PDA in 2021 as our Downtown Champions. 
If you or someone you know is interested in becoming a Downtown Champion please email the PDA Executive Director at or call us at (925) 484-2199 for more information. 
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