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Despite the challenges 2020 brought forward our mission at the PDA has remained consistent and at the forefront of everything we do, to support the economic vitality and hometown character of downtown Pleasanton.
Things might look a little bit different right now and we still have hard times ahead, but we can see the light at the end of the tunnel. If we continue to support each other, by this time next year (hopefully!) these challenges will all be a distant memory. 
As a 501(c)6 non-profit, PDA relies heavily on fundraising efforts through our community events. During these challenging times, we have been unable to operate many of our favorite downtown events like Concert in the Park and our annual Crawls, Strolls, and Foodie events that draw thousands to our downtown and help to fund our organization.  We have created a new Downtown Champions program to adapt our fundraising efforts.
If you or someone you know is interested in becoming a Downtown Champion, please email
 or call us at (925) 484-2199
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